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Tag Archives: Feature
Playing a long Innings
History of our planet proves that adapting to change is the only way to survive. Those who do not or cannot adapt, become extinct. This is true of human beings, animals and even brands. Brands that do not change disappear from the marketplace… and the consumer’s mind. While many brands have survived for a long time, in the recent years the pace of change has increased manifold and consequently the time available to respond to the changes has shrunk considerably. …
When in Rome…
When developing nations like India began to open up their economies to foreign direct investments, many economists argued that rich multinationals will swamp these markets and liberalisation will sound the death knell of local brands. More than a decade later, nothing of the sort has happened. In fact several large companies have failed to make a major dent in the Indian market, leave alone acquire leadership positions. Many who entered with a mindset of “might is right” had to alter …
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Tagged country-marketing, Feature, localization, Marketing, Strategic Marketing
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A Special Evening
Children have an amazing propensity to squeeze out joy from little pleasures of life. It’s delightful to see little kids enjoying themselves merrily – singing, dancing and generally having fun, oblivious to the world around them. And when the kids in question are physically/mentally challenged, belonging to the underprivileged strata of the society, it’s a sight to behold. Nearly 140 underprivileged, special children had a time of their life on the evening of Saturday October 18, 2003. The children, students …
To love or not to love
Love is blind is a maxim that is perhaps as old as love itself, and if you’re like me, then you have, at some time or the other, wondered about that one. Well, it’s time to stop wondering, because a group of researchers have actually found that the old adage is not an empty cliche. A report on the BBC News website says that scientists have found that feelings of love lead to a “suppression of activity in the areas …
Not all Black
A few days ago, the principal of Jidd School for special children, Shyamashree Bhonsle, called this writer to relate her experience of watching the movie Black. So moved was she by the film’s depiction of a deaf-blind girl and her struggles that she fell short of words when praising the film. She said that as the principal and teacher of a school for special children, she found the movie particularly relevant. She also said that if she ever got an …
Elementary, my dear Watson
JOHN WANAMAKER, pioneer of department stores in the US, once confessed that he knew that only half his advertising works; the problem was, he didn’t know which half. But today’s marketers cannot afford to makes such a confession. With marketing accountability becoming the motto of the top management, companies are increasingly looking for return on every marketing rupee spent. Developing effective marketing programmes is now the most important objective of marketing practitioners. But what exactly does the term marketing effectiveness …
A March for Peace
"Generations to come will scarce believe that such a one as this ever in flesh and blood walked upon this earth," said Albert Einstein about one of the most inspiring and influential men of the twentieth century. Yes, Mohandas Karamchand Gandhi, fondly known as the father of our nation, was loved and respected by the world’s most respected individuals. And yet today, amidst attacks on the Mahatma’s personal life and his relationship with his children, many among us are forgetting …
Net Assets
If there’s one old economy sector that has undergone a complete transformation completely in the past few years, it is without doubt the Banking Sector. Take online Banking. Where earlier, just to withdraw some cash you had to wait for what seemed like an eternity just to withdraw some cash, you can visit your net-banking website today, log on to your account using a secure gateway and accomplish a number of transactions online, minus the long queues! Online banking is …
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Tagged Business, Everyday Living, Feature, Science and Technology
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Envirovigil: A Green Organisation
Thane-based Enviro-Vigil, also known in Marathi as Pariyavaran Dakshta Manch, is a not-for-profit organisation dedicated to the cause of environment protection. They have initiated various innovative projects since it was informally set up about five years ago, when a few good men from Thane decided to come together to do something about the increasing threat to our environment. Today, Enviro-vision (E-V) works in the areas of environmental education, water management, rain water harvesting, recycling, forest conservation, bio-medical waste, waste management, …
Sevadham: Inter-faith power
Since its inception in November 30, 1991, city-based NGO Sevadham has been organising programmes for the welfare of the poor, marginalised and deprived women and children. Its first project was a healthcare centre, which today operates independently, as do many other projects initiated by Sevadham in the past decade or so. The organisation works, or has worked, for the welfare of tribal children, convicted women serving a prison sentence, street children, and many such other neglected segments of the society. …