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Mumbai attacks: the lethal combination of business, politics and religion
Rage, shock, disbelief, and hopelessness are some of the many emotions that we in Mumbai are experiencing right now. But we are also feeling helpless. What should we do in such a situation? Is there even a modicum of hope that we will emerge out of our vulnerability to face any crisis in the future? It is indeed very sad that we can do little except live in fear and speculate about how our self-serving politicians, from ruling parties or …
Perception can be deadly
My recent experience at my workplace corroborated what I have known all along: a seed, if it’s poisonous, should be weeded out as soon as we discover it. If we let it grow into a deep-rooted tree, the fruits will be poisonous too. Perceptions too begin as seeds and, if not dealt with early enough, grow into deadly, poisonous trees that threaten to destroy the consumers of their fruits. The problem with perception is that it is just that—perception. It’s …
Decisions in business
As an entrepreneur, a key lesson I have learned is about the importance of making decisions. It is not bad decisions that are the bane of business but indecisiveness. We are faced with so many different dilemmas almost everyday of conducting business, and each of them requires us to make decisions. Being unsure, we avoid making decisions and in the process end up losing time, money and opportunities. Fear of wrong or bad decisions can keep us needlessly immobilised — …
A global brand is bleached with the culture of the respective country
[Dr Michael Dorsch is the associate professor of Department of Marketing, University of Business and Behavioural Science, Clemson, USA. Dr. Dorsch's work has appeared in the Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Business Research, Journal of Financial Planning, Journal of Professional Service Marketing, and various national proceedings.]1. How has marketing evolved over the last decade and how is it different from the marketing that was practised in the 1980s and …
Automation is needed to manage complexity in marketing
[Bruce Brown is managing director of Unica Corporation's Asia Pacific operations.He oversees Unica's sales, marketing, and business development throughout the region.] 1. Can you shed some light on critical changes that are taking place in the marketing arena? As the business environment becomes complex, firms are operating under tighter internal and external constraints than ever before. For example, on the one hand we have multiplicity of communication channels leading to a need for higher spend in these areas. On the …
Playing a long Innings
History of our planet proves that adapting to change is the only way to survive. Those who do not or cannot adapt, become extinct. This is true of human beings, animals and even brands. Brands that do not change disappear from the marketplace… and the consumer’s mind. While many brands have survived for a long time, in the recent years the pace of change has increased manifold and consequently the time available to respond to the changes has shrunk considerably. …
Street Smarts Usually Trump Academic Brilliance
Philip Anderson is the INSEAD Alumni Fund Professor of Entrepreneurship at INSEAD, in Singapore. He is also director of the 3i VentureLab and director of the International Centre for Entrepreneurship, which includes the Caesarea Rothschild Entrepreneurship Centre in Israel. His undergraduate degree in Agricultural Economics is from the University of California at Davis, and he received his Ph.D. in Management of Organizations from Columbia University. Manoj Khatri caught up with him on his visit to India. How would you define …
How much below the line?
One can argue that most ad spending today is utter waste and does little to meet its supposed objective, especially the really expensive monthly-quarterly campaigns. Everyday we come across average looking and ineffective (more important that ‘just being creative’) ads in the newspaper and on television. Yet at times, the product itself is so good it outperforms the ineffectiveness of the ad campaign and this is mistaken as a triumph for those attempts in traditional marketing and advertising. Competing firms, …
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Tagged Advertising, Business, Non-Fiction, Strategic Marketing
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A Great Indian from Great Britain
Dr Kartar Lalwani’s simple appearance and his unpretentious demeanour hide the virtues that have made him one of Britain’s most successful entrepreneurs. This founder-owner of Britain’s first vitamin supplement company Vitabiotics is as unassuming as you can get. For one, he looks much younger than his age. At 72, this scientist-turned-entrepreneur displays an almost contagious enthusiasm for life – effect of consuming his own products, he suggests in all seriousness. For another, he’s actively involved in running Vitabiotics – he’s …
Building Dreams
Lights, Sound, Camera, Action! At Hiranandani Gardens, Powai, these words resonate quite frequently as the likes of Amitabh Bachchan, Shah Rukh Khan, Hritik Roshan, Akshay Kumar, Aamir Khan, Sanjay Dutt, Govinda, Karishma Kapoor and Shilpa Shetty thrill the curious bystanders while shooting for various Bollywood flicks. Hiranandani Gardens is without doubt the most outstanding privately developed housing complex in India. And if there’s one man who is to be applauded for this wonderful project, it is Niranjan Hiranandani, Managing Director …